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Photograph (from Left to Right): Mr. Piyal Gunawardena – AGM National Distribution & Business Development (Non Life), Mr. Asaf Khan – GM Operations (Non Life), Mr. Ramal Jasinghe – Director/CEO from AAI and Mr. Dhammika Attygalle – President and Mr. K. Hettiarachchi – Secretary of AAC



Asian Alliance Insurance ties up with Automobile Association of Ceylon

Asian Alliance Insurance PLC (AAI) signed a Memorandum of Understanding (MOU) with Automobile Association of Ceylon (AAC) on the 01st of March 2013.

The two institutions entered into an MOU with the objective of adding value to their customers and members. Considering the changing needs of today's discerning customer, AAI & Automobile Association believe that this partnership will be an ideal platform beneficial to both parties as well as to their clientele and membership. As a result of this MOU, AA members will be entitled to exclusive discounts on their Asian Alliance Motor Insurance premiums.

AAI entered into this strategic partnership with the AA with the objective of enhancing the benefits to the Sri Lankan motorist in numerous ways. The services provided by the AA to their membership include 24 hour road breakdown service, technical assistance, towing facilities, issuing of vehicle valuation reports, issuing of international driving permits and more, which ties in well with the "full service" proposition.

Commenting on this partnership, Mr. Ramal Jasinghe, Director/CEO of Asian Alliance Insurance PLC stated, "This strategic tie-up will no doubt add value to the professional and personalized services extended to members of the AA. We are happy to partner with AA on our new avenues of insurance which would cater to the changing preferences of the AA membership. This insurance cover can be obtained through all our branch offices located island-wide", stated Mr. Ramal Jasinghe, Director/CEO of Asian Alliance Insurance PLC.

Mr. Dhammika Attygalle – President of the Automobile Association of Ceylon stated, "This is a value addition to our members which will provide attractive discounts on their motor insurance premiums whilst experiencing speedy claim settlements. We are confident that AAI undoubtedly will take care of our members in their time of need" following this landmark event.

As the professional in the insurance industry, Asian Alliance is delighted to be associated with Automobile Association of Ceylon; a pioneer and icon of motoring in Sri Lanka whose history dates back in time to almost the invention of the automobile!. Both partners are of the opinion that this tie up will be the stepping stone to a long term relationship of likeminded efforts to promote safe, responsible and hassle free motoring, by providing better value added services in the future, between Asian Alliance Insurance PLC and Automobile Association of Ceylon.

Established in 1904, AA is renowned as the voice of the Sri Lankan motorist. The AA was adjudged winner in the National Business Excellence Awards 2010 conducted by the National Chamber of Commerce.

AAI has achieved rapid success within a period of 13 years since it commenced operations in 1999. The company is recognized as one of Sri Lanka's leading players in the insurance industry at present offering tailor-made insurance solutions to its clientele; protecting them from any form of risk. AAI caters to a growing, elite clientele that consists of corporate and individual clients; operates through a network of Regional Distribution Offices located strategically island wide. The company has strengthened its credentials after its acquisition by the giant diversified conglomerate, the Softlogic Group, which is one of Sri Lanka's corporate success stories. Softlogic is one of the leading, dynamic organizations in Sri Lanka today, having expanded and diversified into the growth sectors of Retail, Healthcare, ICT, Automobiles, Travel & Leisure and Finance, holding Authorized distributorships for some Key Global Brand names.



Membership benefits for Motor Insurance


Extension to Headquarters Building

The Boardroom situated on top of the portico needed urgent repairs. Taking into account the expenses involved in maintaining the Boardroom annually, the Executive Committee were of the view that it would be sensible to construct a permanent building in the area on top of the portico.

A Plan for a 3 storied building, each floor of approx 400 sq.ft. were approved at a cost of Rs.4.2 million by the Executive Committee.






Anton Kandiah's 44 years of loyal and Dedicated Services

Appointment of Mr. D. Hettiarachchi as the New Secretary

Region 2 Drivers Instructor Training Program

Sing Along Musical Night






President in Turkey

The Annual General Assembly of the Federation Internationale de L'Automobile (FIA) was held in Istanbul, Turkey at the beginning of December 2012. This Assembly was attended by Dhammika Attygalle, President of the Automobile Association of Ceylon (AAC) .

Several important subjects such as the African Clubs taking measures to weed out dangerous helmets, the FIA sharing medical experience with the International Olympic Committee (IOC) and the Federation Internationale de Motor Cyclisme (FIM).

In spite of the busy days of the meeting, the Annual General Assembly relaxed its first evening with a cocktail reception at the Ciragan Palace Kempinst Hotel at which FIA President Jean Todt welcomed delegates with what he described as the vision – defining Week of Meeting.

Picture shows Dhammika Attygalle President of AAC with Jean Todt President FIA and Ms Michelle Yeoh, UN Global Ambassador for Road Safety.




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Global Road Saftey Week

The Long Short Walk